Companies from DuPont to Microsoft drive social innovation
“Investors are taking notice, too. Significantly, BlackRock, the world’s largest asset manager with over $6 trillion in assets, is calling upon companies to determine their sense of purpose.
“In his 2018 letter to CEOs, chairman and CEO Larry Fink pointed out that society is demanding that companies serve a social purpose.
“‘To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society,’ he wrote. ‘Companies must benefit all of their stakeholders, including shareholders, employees, customers and the communities in which they operate.'”