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Sustainability News

World Economic Forum: 11 leading brands commit to move towards new plastic economy

Today the Ellen MacArthur Foundation announced at the World Economic Forum in Davos that the list of leading brands, retailers, and packaging companies working towards using 100% reusable, recyclable or compostable packaging by 2025 or earlier has grown to 11 – Amcor, Ecover, evian, L’Oréal, Mars, Marks & Spencer, PepsiCo, The Coca-Cola Company, Unilever, Walmart, and Werner & Mertz – together representing more than 6 million tonnes of plastic packaging per year. The Ellen MacArthur Foundation is calling for the whole industry to follow their lead. As a second step, industry pioneers must ensure their packaging is being recycled, refused or composted in practice, and is made of recycled content. Paul Polman, CEO Unilever, said: “…as a consumer goods industry, we need to go much further, much faster, in addressing the challenge of single use plastics by leading a transition away from the linear take-make-dispose model of consumption, to one which is truly circular by design.”

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