The fact that these are major brands like Tide and Gillette–and not niche brands targeting green consumers–is significant. The largest brands are acknowledging that packaging needs to change. (Many have already committed to move to reusable, recycleable, or compostable plastic packaging.) Eight of the 10 companies that Greenpeace has listed as the world’s largest contributors to the plastic waste crisis are part of Loop, and the coalition is in talks with the other two. “We are objectively in a garbage crisis, and brands are really looking to bring solutions to end the crisis,” Szaky says.
FULL STORY published January 26, 2019 via Fast Company