MAPS is one example of a booming group of technologies, ranging from apps to software in cars to connected infrastructure, that are poised to improve pedestrian and bicycle safety in the coming years. While much of the buzz around intelligent transportation systems (ITS) has centered on self-driving cars, the potential impacts to non-motorized travel are considerable and perhaps under appreciated.
…Experts say cell phones could be the game changer for pedestrian safety. According to the Pew Research Center, more than 90 percent of Americans own a cell phone and over two-thirds of them own a smartphone capable of downloading third party software. In effect, the majority of people walking the streets now have beacons in their pockets and purses capable of communicating with other machines—including cars, traffic equipment and other mobile devices. Now safety-minded developers from Detroit to Silicon Valley are getting in the game, testing what can be accomplished with that link.