“After combing through the data, [the New York University Center for Sustainable Business] CSB found 50% of sales growth among consumer packaged goods (CPG) between 2013 and 2018 came from these sustainability-marketed products, despite the fact such goods account for just under 17% of the market. . . .
“The growth of the sustainable marketplace isn’t an entirely new phenomena. According to market research firm Nielsen, just 22% of the world’s consumers were willing to pay more for an eco-friendly product in 2011, despite the fact 83% thought it was important for companies to have environmental programs. . . .
“Marketing firms and brand managers operate using an outmoded paradigm,” said [CSB Director Tensie] Whelan. “Sustainability is the new disrupter from an environmental and social perspective.”
Full article originally posted November 5, 2019 on Fortune.