“According to Peter Lacy at Accenture, ‘Once a material is seen as an investment and customers as users, one appreciates how little business sense it makes to discard product assets after only a few months instead of maintaining the customer relationship during multiple cycles.’ . . .
“As always, consumers want a better, easier option, and anything claiming to be circular (or sustainable) needs to deliver on that. Philips Lighting has garnered great success with lighting-as-a-service not because of an innovative model, but because it solved a problem. By improving consumer experience and alleviating the inconvenience of owning a lighting system, Philips offers a better, easier solution that also happens to be circular.”
FULL STORY published August 22, 2018 via GreenBiz.com