In the midst of the “purpose revolution,” people are increasingly taking company values to heart when it comes to purchasing and employment decisions (and this is especially true when it comes to young consumers and job seekers).
“While there is a crisis of trust in our institutions and leaders in our nation and the world, we want to remind people that values, trust and purpose have their roots in service,” says Natalye Paquin, CEO of Points of Light, the world’s largest organization dedicated to volunteer service. “This renewed call to serve neighbors and causes is the antidote to cynicism and the foundation for stronger communities. We want civic culture and service to be one and the same — for every citizen to be inspired, equipped and mobilized with a sense of purpose to take action in the world and solve the problems in their communities and beyond,” Paquin told Sustainable Brands.
“As continuous societal shifts occur, we want to create a culture in which living a civic life is the norm, not the exception,” she added. “A civic culture is one where we may not always all agree, but where we acknowledge the strength in our differences, collaborate and unite to solve society’s challenges — and this revolution starts with volunteerism and service.
FULL STORY was published on May 21, 2018 via Sustainable Brands