“The city’s enthusiasm to rebrand by telling an inclusive, green story was evident when 10 leaders, representing public and private stakeholders, quickly agreed to participate in an interview with Marketing News. Assembled at Phipps Conservatory, with the trio of internationally recognized green buildings as a backdrop, the group discussed the progress Pittsburgh has made in its sustainability efforts. What was perhaps more telling was that they spent less time hyping what they’ve accomplished and more time mulling over how to meet new challenges. . . .
“‘We’re still grappling with a lot of issues that we need to overcome to get to a more sustainable place,’ Portlock says. ‘It’s important for people to understand that sustainability—we’re not just talking about eco-friendliness. In order to think about a society that can sustain itself, it’s not enough to just think about how we use natural resources, although that is a very important piece. It’s also about, how do we care for each other and how do we generate economic prosperity for all? The sustainable solutions for Pittsburgh, for this region, are going to come from looking at the intersection of those things and not making the trade-offs that may have led to some of our social and economic issues in the past.”
FULL STORY published July 31, 2019 via American Marketing Association