Jeff Bezos’ Sustainability Catch-22

“Amazon has proved itself in the last couple of years as one of the most effective forces in shaping consumer behavior, at least in this part of the hemisphere. This is not just about moving consumers from brick and mortar retail to e-commerce, but also about shaping the culture of consumption overall. There are very few companies who have reached this level of influence on our minds, which creates an incredible opportunity for Bezos to move the needle, especially given Amazon’s expected continued growth. He can make Amazon a force for good that will help us embrace sustainability into our life at scale, using Amazon’s innovation capabilities to make this transition easier and faster.”

FULL STORY published April 30, 2018 via Triple Pundit