Most of us wear synthetic fabrics like polyester everyday. Our dress shirts, yoga pants, fleeces, and even underwear are all increasingly made of synthetic materials—plastic, in fact.
But these fabrics have a big hidden problem: when they’re washed, they release trillions of tiny plastic bits—called microfibers—that flow down our drains, through our water treatment plants, and out into our rivers, lakes and oceans. In fact, microplastic microfibers released while washing clothes in washing machines are the biggest source of microplastics in the environment!
Today, we released a new 2-minute movie, The Story of Microfibers, that aims to blow the lid off of this seemingly ‘micro’ issue.
The Story of Microfibers will turn up the volume on this issue, expand public understanding, and create a chorus of voices demanding accountability and transparency. Our goal is to unlock and encourage collaboration between the clothing industry, scientists, advocates and policymakers, so that we tackle this problem head on and out in the open to stop microfiber pollution at its source.