“Now, at a time when most current sustainability models center around people, markets and capitalism, it is time to put natural cycles — particularly the carbon cycle — at the core of the sustainable business agenda. . . .
You see positive evidence in emerging frameworks such as the Future-Fit Business Benchmark, which explicitly places business within the wider social and natural contexts. Along similar lines, the Stockholm Resilience Centre’s work on nine “Planetary Boundaries” and the International Geosphere-Biosphere Programme’s analysis on the “Great Acceleration” underscore the increasingly urgent need for just such a shift away from “business-at-the-center-of-everything” models and worldviews.”
Meanwhile, even in the face of such evidence, most business leaders still see Earth system science as remote from their own understanding of — and felt responsibilities for — sustainable business. Something they can opt to buy into, or not.”
So, to help spotlight and tackle such top team blind spots, and to map ways forward, we are producing a series of filmed interviews with next-generation innovators, entrepreneurs, investors and business leaders. Please take a look at our Project Breakthrough showcase, which we are co-evolving with the U.N. Global Compact and Atlas of the Future.”