“It’s a simple question. ‘Planet or plastic?’ Since it was unveiled yesterday, National Geographic‘s new magazine cover of a plastic bag-as-iceberg has stopped many people in their tracks by conveying the size, scope, and severity of the issue surrounding plastics pollution with jarring clarity. The provocative cover story is the start of a multi-year campaign to raise awareness for reducing the prevalence of single-use plastics and the damage they cause to the environment. . . .
“Beyond its own lineup of content, Nat Geo is launching a scientific endeavor through the National Geographic Society to better document how plastic reaches the world’s oceans and to fill critical knowledge gaps. A partnership with U.K. broadcaster Sky will dedicate $10 million to identify and champion projects and groundbreaking technologies designed to reduce plastic waste and its impact on oceans. It’s also teaming up with brands like The North Face and Swell to produce products aimed at bringing attention to the crisis and providing single-use plastics alternatives. The North Face collaboration launches on May 23 with the limited Bottle Source Collection, a line of shirts made from recycled plastic bottles diverted from National Park waste streams.”
FULL STORY published May 17, 2018 via Fast Company