As a result, the first phase of business sustainability — integrating these practices within core corporate functions — is inadequate for the scope of the issues we face. Using this model, we are slowing the velocity at which we are approaching a system collapse, but we are not averting that eventual outcome. A new model of thinking is emerging. . . We can already see some elements of this shift coming into view.
. . . So, while President-elect Trump’s approach to the EPA bears similarities to President Reagan‘s attempts to roll back environmental regulations in the 1980s, and likely faces a similar backlash, there is one big difference; some of that backlash will come from businesses that are leading on greenhouse gas reductions and renewable energy and not fighting government-led environmental policies as they did in the 1980s.
. . . In each of these cases, companies are stepping into, in the words of Unilever CEO Paul Polman, “a very interesting period in history where the responsible business world is running ahead of the politicians” and taking on a broader role to “serve society.”