Unilever continues to be seen as the global leader on sustainability, receiving nearly half of total mentions cited (45%, up two points from 2016). Unilever holds this dominant position for the seventh year in a row.
Patagonia is in second position, receiving the largest increase of any company this year, with almost one in four experts citing it (23%, up six points compared to 2016). Interface surveys in at third (11%, up 1 point compared to 2016). IKEA is ranked fourth (8%, down 2 points compared to 2016), and Marks & Spencer, Natura, and Tesla are tied for fifth position (all at 7%). (report due in June)