How Mars and Walmart illustrate the future of sustainability
In September, the global food manufacturer overhauled its business operations, vowing to reduce its greenhouse gas emissions and improve employee working conditions. CEO Grant F. Reid said he anticipates a long, bright future for his company, but only if it puts sustainability at the core of its business ethos. . . .
As Reid and other CEOs are learning, sustainability isn’t just a “nice-to-have,” especially from a consumer perspective. A recent study indicates that one-third of consumers prefer to buy from brands with reputations for sustainability, so it no longer matters whether your business deals directly with environmental issues: Business leaders must use enlightened self-interest to educate themselves and their teams on sustainability’s benefits in order to implement and scale environmentally sound initiatives.