How can organizations stay true to their values while navigating change? That’s the question behind PurposePivot, a new strategic communications service from RLucore Consulting, a member of the CEOs for Sustainability network.
Developed with Hornback Partners, PurposePivot helps organizations adapt their strategy and messaging in response to today’s rapidly shifting landscape. Whether it’s addressing stakeholder expectations, responding to social or environmental trends, or managing a public-facing pivot, the program equips leadership teams to communicate clearly, build trust, and stay aligned with their purpose.
“I have spent my entire career building programs and strategic communications/thought leadership platforms around social impact, DE&I, and sustainability,” shared Rebecca L. Lucore, president and founder of RLucore Consulting. “The ROI is there and it’s not the time to pause this work, but rather, re-examine partnerships, communications, and outcomes.”
RLucore Consulting brings decades of experience in sustainability strategy, ESG, thought leadership, social impact, executive and employee engagement, and strategic communications. As a CEOs for Sustainability member, the firm has been part of regional conversations about aligning sustainability, innovation, and long-term business value. PurposePivot reflects those same principles by helping organizations clarify how they talk about their work and why it matters.
As we’ve explored throughout 2025 in the CEOs network, sustainability is a strategic imperative for all organizations. And whether it’s about building resilience, managing risk, or staying competitive, companies across our region understand that how they communicate about their sustainability journey is just as important as what they’re doing.
“The demands of balancing strong, purpose-driven leadership with the need for adaptability at this moment are real, commented Lucore. “The art of pivoting — is not abandoning — but adapting your approach, adjusting language and tone of thought leadership, refining internal and external communications, and re-aligning organizational strategies.”
PurposePivot offers practical support for organizations navigating this space. The program includes internal and external messaging refinement, leadership communications, alignment across departments, and stakeholder engagement strategies. The goal is to help organizations lead with authenticity and confidence, which is even more important in today’s world.
“Sometimes it’s as simple as shifting the story of a program, but not the work,” comments Lucore. “Workforce development is critical to every organization, but it’s all-encompassing of engagement and inclusion. Sometimes this simple shift in context allows you to stay grounded in what’s important.”
We’re proud to spotlight this service from one of our own network members. If you’re thinking about how to better communicate your sustainability commitments or prepare your organization for what’s next, PurposePivot is designed to support that journey.
To learn more, reach out to Rebecca@RLucoreConsulting.com