SILVER SHOP DIGITAL PROMO KIT

Congratulations on earning your Sustainable Pittsburgh Shop designation. We are grateful for your commitment to our program. Your shop is helping to build the vibrant communities and support the environmentally responsible practices that will make the Pittsburgh region strong for years to come.

This designation is more than just a handshake and a pat on the back. It’s a real opportunity for you to attract customers, earn media coverage, and receive recognition as a leader among local retailers through your commitment to our region, our economy, and our planet.

This kit is a resource for you to help you make the most of your designation. We encourage you to use as many of these tools as possible to benefit your own shop, and to help increase the visibility and understanding of the designation within our community.

Downloadable Marketing Assets

  • Silver level designation logo
  • Guidelines for how to use the designation logo in print and on the web
  • Pre-written copy block for your website, email newsletter or other communications
  • A template of a press release announcing your designation
  • Pre-written social media posts about your designation
  • A guide of ideas to help you promote your Sustainable Pittsburgh Shop designation on social media

In addition to our digital kit, your designation also includes:

  • A map marker and listing on Sustainable Pittsburgh’s online directory
  • Designation clings for your window or door

DESIGNATION LOGO: HIGH RES

A high-resolution version of the logo to use on printed materials or specialty items.

DESIGNATION LOGO: LOW RES

A version of the designation logo for digital use, such as on your website, or in an email.

DESIGNATION BRAND GUIDELINES

An overview of how to properly and consistently use the designation brand.

SOCIAL MEDIA GRAPHICS

Post graphics sized for Facebook, Instagram, and Twitter. The image numbers (1,2,3) correspond to pre-written posts included in the social media guide below.

Facebook:

Instagram:

Twitter:

COPY OPTIONS FOR DIGITAL USE

Option 1:

“We are a designated Sustainable Pittsburgh Shop, committed to our community, our economy, and our planet. Learn more at SustainablePittsburgh.org/shops.”

Option 2:

“We are a Sustainable Pittsburgh Shop, working to build vibrant communities and support environmentally responsible practices.”

PRESS RELEASE TEMPLATE

This template can be used to share the news with media.

It is a starting point for you to customize.

COPY TO ANNOUNCE DESIGNATION

This can be used on your website, social media, or email for when you first earn the designation.

SOCIAL MEDIA GUIDE

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