Communities are invited to apply to host a cash mob, for which Sustainable Pittsburgh provides logistical and promotional support to draw attention and customers to business districts and sustainable small businesses in the community.
A cash mob is a group of people that assembles to shop at small, local businesses on a particular day.
Cash mobs can increase customers, sales, and regional exposure for small businesses. Sustainable Pittsburgh organizes cash mobs in partnership with local communities to support the community’s leadership in sustainability efforts.
SP’s C4S program organized three cash mobs over the past 18 months. At Cash Mob Carnegie, over 80 percent of participating businesses doubled their customers and sales, and at Cash Mob Ambridge, 100 percent of participating businesses reported increased exposure due to publicity for the event. Previous cash mobs also received significant earned media attention.
How to apply: The applicant must be located in a certified Sustainable Community via Sustainable Pittsburgh’s Sustainable Pennsylvania Community Certification program and there must be three businesses designated sustainable through Sustainable Pittsburgh’s SWPA Sustainable Small Business Designation program.
Business district leaders; chamber of commerce representatives; borough managers; or a community member representing a local organization, community group, business or government entity are all eligible to apply.
For more information, including selection criteria, please visit C4SPgh.org/cashmob